So you've got big dreams for your small business. But money is tight, and investing in fancy software is a luxury you can’t afford. Honestly, loads of free apps and tools can boost your productivity and help your business run smoother than the fake Elvis at my Vegas Wedding.
Boy, he was smooth….
This article will look at my 12 favourite free apps that will make your life easier.
Monday
Monday is one of the best free project management tools for small businesses.
Monday allows you to plan and organise all your projects in one place. You can create tasks, set deadlines, assign team members, and track progress. It offers useful features like task dependencies, file uploads, calendar syncing and more. The simple interface makes it easy to get started, and the mobile app means you can access your projects wherever you are.
Monday is an excellent choice if you are looking for an all-in-one project management solution without the high costs. This free tool can help boost productivity and ensure all your business projects are completed on time.
Calendly
Your time is precious. That's why free productivity tools like Calendly are a lifesaver. Calendly is an automated scheduling tool that makes it easy for you and your clients to book and manage meetings without the constant back-and-forth of email.
Once connected to your calendar, Calendly will automatically check for available time slots and suggest options to invitees. They pick a time that works for them, and the meeting is booked - no more chasing people down to find a mutually agreeable date and time.
Calendly works with most major calendar services like G Suite and Office 365. It allows you to create multiple event types. You can customise the booking page to match your brand and set buffer times between meetings. It's a time-saving service you'll wish you started using years ago.
So, if you're tired of the meeting scheduling hassle and want some of your time back, try Calendly. Within minutes, you'll be up and running with a free tool that can make a big impact on your productivity—making Calendly one of the best free apps for small business owners.
Google Drive
Google Drive is a free, web-based office suite and storage service. As a small business owner, Google Drive can help you stay productive and organised.
Keep Everything in One Place
With Google Drive, you can store all your files - documents, spreadsheets, presentations, photos, and more - in one convenient place. Access your files from anywhere on any device. Never worry about losing important business files again.
Real-Time Collaboration
Invite your team members to collaborate on files in real-time. Work together on documents, spreadsheets, and presentations. See edits and comments instantly to keep projects moving forward—no more sending files back and forth or managing multiple versions.
Integrations Galore
Google Drive integrates with many of the tools you already use, like Gmail, Google Calendar, Google Docs, and thousands of third-party apps. Connect your CRM, project management software, accounting platform and more for a seamless experience.
Canva
Canva is a free graphic design tool that makes it easy to create social media graphics, blog header images, infographics, and business cards, even if you have no design experience.
With Canva, you can access over one million free images, shapes, frames and fonts to create eye-catching visuals for your business. They also offer templates for designing everything from Instagram posts and flyers to presentations and invoices.
The simple drag-and-drop interface is extremely intuitive to use. You can add text, upload your own images, change colours and move elements around. For social media managers, Canva allows you to design graphics that will automatically resize to the correct dimensions for each platform.
For small businesses on a tight budget, Canva is a must-have tool. The free version offers plenty of features for creating professional designs. And if you need advanced functionality like transparency, shadows or resizing, Canva Pro starts at £9.99/month.
Trello
Trello is a free project management tool that helps you organise tasks and stay on top of deadlines. With a simple drag-and-drop interface, Trello lets you create digital boards to track projects through lists and cards visually.
Whilst similar to Monday, Trello is a more visual tool and brilliant for planning social media posts. You can add your images, text, emojis and hashtags all in one place and visually see the impact of your posts.
You can assign cards to team members, add due dates, attach files, and leave comments. Trello’s flexibility allows you to customise boards for planning events, managing workflows, and creating checklists. It’s a powerful tool for productivity and collaboration.
Buffer
Buffer is a free social media management tool that lets you schedule posts to most social media platforms, including Facebook, LinkedIn, and Instagram. Using a tool like Buffer to plan and automate your social media marketing can save you loads of time doing it manually. You can then focus on other priorities.
With Buffer, you can create social media posts and schedule them to publish at the optimal times for maximum engagement. Buffer analyses the best times to post for each network based on your audience and suggests times for you. You can also see analytics and insights for your posts to understand what's resonating with your followers.
Buffer is easy to use and integrates with many other tools you already use, like your social media profiles and email marketing services. The free plan allows you to schedule three social profiles and basic analytics. For more advanced features like content curation, team collaboration, and higher posting limits, Buffer also offers affordable paid plans but is truly one of the best free apps for small businesses.
Notion
Notion is an all-in-one workspace for notes, tasks, research, and databases. As a small business owner, Notion can help keep you organised and on top of everything.
Within Notion, you can create pages for projects, meeting notes, task lists, calendars, or even your standard operating procedures. Each page can contain images, files, code snippets, and whatever else you need. You can embed content from other services like Google Drive, Trello, Figma, and Slack.
Notion uses a simple drag-and-drop interface, so building the pages you need is easy. You can start from scratch or use one of their templates. Once you have your pages set up, Notion links them together. You can connect related ideas and keep everything in one place.
The best part is that Notion is free to use for small teams and individuals. They have paid plans for larger organisations, but the free version works great for small business owners.
Grammarly
Grammarly is a free writing assistant that helps you improve your writing. It checks for grammar, punctuation, and spelling errors. As a small business owner, Grammarly can help ensure your communication, including emails, social media posts, and blog articles, is mistake-free.
With Grammarly, you can:
· Check for common grammar, spelling, and punctuation errors. Grammarly scans your text and highlights mistakes or areas for improvement. It then provides quick suggestions for corrections.
· Get word choice suggestions. Grammarly examines your writing and suggests alternative words to make your writing stronger and more compelling. It will also flag unnecessary words and phrases to tighten your writing.
· Set your formality and domain. Tell Grammarly whether you're writing a formal business email or a casual social media post so it can tailor its suggestions. You can also specify the domain of your writing, such as business, academic, or creative.
· Check for plagiarism. Grammarly's plagiarism checker compares your writing to over 16 billion web pages and ProQuest’s academic databases to check for duplication. This helps ensure your writing is original and properly cited.
Grammarly is an invaluable free app for small business owners looking to improve their writing and boost productivity. The free version provides some great features, while paid plans provide even more advanced suggestions and plagiarism detection.
Mailchimp
Mailchimp is a popular email marketing service that allows you to create professional email campaigns, automate messages, and track results—all for free. With Mailchimp, you can build an email list, create templates to save time, and view reports to see how your campaigns perform.
Some of the key features in Mailchimp’s free plan include:
· List building tools to help you grow your email database
· Customisable email templates
· A/B testing to optimise your email campaigns
· Basic reporting to view opens, clicks, and more
· Automation tools for welcome emails, abandoned cart notifications, and more
· Mobile-friendly emails so your messages look great on any device
For small businesses getting started with email marketing, Mailchimp’s free plan offers everything you need to build an engaged email list and create effective campaigns. You can always upgrade to a paid plan for additional features as your needs grow. But Mailchimp’s free tools are a perfect option for boosting your email marketing productivity without straining your budget.
Zoom
Zoom is one of the most popular video conferencing tools; the basic version is free. As a small business owner, Zoom can be useful for:
· Holding remote meetings with your team. Zoom supports high-definition video and audio, screen sharing, and group chats.
· Hosting webinars and online events. The free plan allows up to 100 participants for a maximum of 40 minutes. You can share your screen, ask questions from the audience, and more.
· Providing customer support. Use Zoom to connect face-to-face with customers, demonstrate how to use your product, and troubleshoot issues.
The free version of Zoom offers a lot of functionality for small businesses. And if you need additional features like admin controls, reporting, or larger meeting sizes, paid plans start at £11.99/month.
If you use Google Suite, Google Meet is a brilliant free alternative.
Slack
Slack helps you connect with team members and clients.
Within Slack, you can create public or private channels for different teams, projects, or discussion topics. It lets you share messages, files, and updates. Slack also offers video calling and screen sharing to make quick calls to team members.
You can integrate Slack with many of the other tools you already use, like Google Drive, Trello, and Dropbox. Slack can notify you of events or tasks, keeping everything in one place. Slack has a bit of a learning curve, but you can’t beat it for group communication, especially since the basic features are free. Slack can help reduce email clutter, keep everyone in the loop, and improve transparency and connectivity. Pop it at the top of your list of tools to try.
Wave
Wave is free accounting software for small businesses. It handles invoicing, expenses, and reports and helps with the dreaded tax return.
Wave provides simple invoice templates. You can customise the invoices to match your brand. Plus, when an invoice is due, Wave will automatically send a payment reminder to your customer.
Wave also makes it easy to track your business expenses. Upload a photo of your receipt, and Wave will automatically log the expense details, including date, amount and merchant. At tax time, you'll have clear records of all your expenses.
You need to know your numbers to make business decisions, like investing in products and services. Waves create the reports you need to understand how well your business is performing.
For small business owners looking to streamline their finances on a tight budget, Wave is an ideal free solution. It’s ideal if you’re not ready to hire a bookkeeper or accountant.
Best Free Productivity Apps
You have everything you need right here to take your small business productivity to the next level without spending a penny. With free project management, communication, file sharing and finance tools, you can save time to focus on attracting new customers.
It might take some testing to find what works for your unique needs. These tools make a big difference for my clients. Why not pick one or two options we've explored here today and give them a go?
Alternatively, you could book a SOS Power Hour with me, and I’ll help you choose the best tools to streamline and automate your workflows, leaving you more time to spend on your business.
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